Category Archives: Advertising

Gorgeous new spot from HP

Kudos to friend-of-a-friend, Lea Ladera of Goodby Silverstein Partners, for her beautiful new HP spot, “In the Air.”  I am green with printer ink envy.


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London International Awards 2008

I’ve just returned from a trip the London International Advertising Awards.  Our radio campaign for the Maryland Science Center won a Silver medal at the show. Here are a few photos from the ceremony. You can listen to the winning campaign below. Enjoy!

Maryland Science Center: “Rabbits”

Maryland Science Center: “Oysters”

Maryland Science Center: “Mosquitoes”

Maryland Science Center “Snails”

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The clothes make the brand.


photo courtesy of HuffingtonPost.com

Sarah Palin’s brand is in trouble.

The news of her $150,000 wardrobe shopping spree is a marketer’s worst
nightmare.

The trouble is, Sarah Palin has built her entire campaign around her
persona. Her brand IS her approach to the issues. Ask how she is going
to address the problems of our nation and Palin will tell you that
she’s going to be a Washington outsider and she’s going to stand up
for Wasilla Main Street.

And so far, that’s been a successful positioning. Since she was
introduced in August, Palin’s brand has been selling remarkably well.
Through consistent messaging and repetition, tone and manner, catch
phrases and taglines, we can all rattle off the attributes of Palin’s
product. She’s Joe Six-pack. The little guy. The hockey mom. The hard
working everyman.

That’s where the trouble with the wardrobe comes in.

As any marketer will tell you, the packaging can be as much a part of
the brand as the product itself. So this $150,000 wardrobe is a crisis
for Sarah Palin, because it contradicts her positioning and
undermines her brand’s credibility.

You can’t stand in front of a crowd of factory workers while cloaked
in fabrics that cost more than college tuition and say, “I’m one of
you.”

You can’t be Joe Six-pack, struggling to pay the bills and make ends
meet when your outfit costs more than a year’s worth of healthcare
coverage.

You can’t browbeat the Democrats for “reckless spending” during times
of economic crisis when your wardrobe costs as much as the average
small town American house.

It’s like addressing a PETA rally wearing a mink coat and alligator
wing tips. Seventy five thousand dollars at Neiman Marcus spits square
in the eye of Main Street.

You can’t say you’re blue collar in a Valentino jacket.

With this wardrobe issue, Palin has created a degree of cognitive
dissonance that few brands are able to overcome. The information has
to give even Joe the Plumber pause. Barack Obama was supposed to be
the elitist. Sarah Palin was supposed to be the one who “got us.”

As with any case of cognitive dissonance, Some Palin supporters will
dismiss the information as unimportant or trivial, or try to
rationalize it as being sexist that her appearance is even under
scrutiny.

But for the Palin brand, the bigger problem is with those who have no
stake in her campaign. The critical undecideds whose self concepts are
unaffected by the cognitive dissonance that Pain has created.

Chances are, they’ll react the way people tend to do when a brand
loses its credibility.

They’ll simply stop buying it.

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The Baltimore Sun: Brian Eden should get a raise.

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Elizabeth Large, restaurant critic for the Baltimore Sun has publicly called for my Art Director, Helen, and I to get a raise.

An excerpt from her recent blog post:

“Whoever came up with those days of the week on the Baltimore Summer Restaurant Week Web site ought to get a raise.

I agree wholeheartedly.

For anyone who’s hungry, here’s the website for Baltimore’s Summer Restaurant Week. Make reservations early – the good ones book up fast.

PS. I’ll be spending Yumday at The Black Olive.

Radio Mercury Awards Video

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I recently learned that I got named finalist in the Radio Mercury Awards. All finalists were asked to create a video. You can get a sneak preview of mine right here:

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