Attention Viagra, Cialis and Hooters. You’ve officially missed your opportunity to sponsor the world’s largest erection.
Today, while searching on the Internet, I found a magic iPhone transmitter thingy that claims that it will play my iPhone music on the car stereo, using tiny invisible radio waves.
This is a device that I need.
I searched some more and discovered the lowest price for the magic transmitter on BestBuy.com. Best Buy was offering the device on sale for $59.99.
This was $2.39 cheaper than Amazon.com.
“Perfect,” I thought. “After work, I’ll make a special trip to my local Best Buy store to buy the magic iPhone transmitter.”
And so, I did.
I was in luck. My local Best Buy store had the $59.99 magic iPhone transmitter in stock. Only, there was something different about this transmitter. Namely, the price tag:
$99.99, plus tax.
“That’s odd.” I thought.
So I pulled out my trusty iPhone, activated the web browser and, again, located the device on the Best Buy website. Sure enough, $59.99.
“Maybe it’s a mistake?” I removed the transmitter from the rack, and brought it across the store to the Customer Service Desk.
“May I help you?” said the Customer Service Desk Lady.
And then, I asked one of the stranger questions I’ve ever had to ask in a store.
“On the website, this transmitter is $40 cheaper. Would Best Buy be willing to match Best Buy’s price on this magic iPhone transmitter device?”
It seems that, with Circuit City out of the picture, Best Buy is now engaging in a heated price war with itself.
The Customer Service Desk Lady took the transmitter device, typed the name into BestBuy.com to verify the sale, and pulled up the listing.
Then, she turned to me and frowned.
“I’m sorry.” She said. “This is an Online Only Sale.” She pointed to the screen, where, sure enough, there in the corner, it said “On Sale” and then, below it, “On Sale – Online Only.”
“So let me get this straight.” I said. “Best Buy is selling this product for $59.99.”
“I want to buy this product from Best Buy right now. In person. Cash.”
“But Best Buy is not willing to match prices…with Best Buy.”
“I’m sorry. It’s Online Only.”
And so, for the hassle of driving to Best Buy, paying $1.00 to park on the street, searching the aisles for the device, and standing in line at customer service only to leave the store empty-handed, I went home and immediately bought the magic iPhone transmitter device from Amazon.com for $62.38 with Free Super Saver Shipping and no tax.
You’re welcome, Amazon.com. But don’t thank me. Thank Best Buy.
These are amazing.
As the ad market’s getting tougher, the world’s best agencies are knocking
down the walls and redefining the business. Advertising is quickly becoming
less and less about advertising and more and more about business, ideas,
experiences and entertainment.
Agencies are finding new ways to build business by developing innovative
self-promotions, products, brands, media outlets and content.
Today, Wieden + Kennedy/Portland launched a new radio station. W+K Radio
gives listeners a mix of music (an employee playlist), talk shows and a look
inside one of history’s greatest advertising agencies.
And created a website where agency folks give you guitar lessons (They sent
out 900 guitars for the holidays with a link to the site).
By embracing new ventures and proving successful in them, these agencies are
padding their capabilities and expanding the kinds of work they can get from
clients. Here are just a few examples of the new kinds of work that top agencies are bringing in:
It’s easy to dismiss this as creatives gone wild.
But the fact is, good creative sells products.
Take Burger King.
Whether or not you liked Subservient Chicken, The King, the Whopper Freakout
and the and the other image-based campaigns that Crispin has rolled out
since they took over the account in 2003, you can’t argue with the numbers.
Since Crispin won the business, BK’s total revenue has grown 109%.
And the agency won an EFFIE for them in 2005.