Old Bay Seasoning just posted this question on their facebook page:
I’m guessing they were hoping to get some inspiring stories of sustainability and green living.
Instead, they got this:
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Walk a mile in my underpants 
This is great consumer insight. I think this calls for a product extension. A can shaped as an old-style cigarette case so you can put your joints in it.
That’s effing hilarious. I love that so many wall posts end with exactly that last comment.